The online fitness industry continues to evolve rapidly, and 2025 is already proving to be a turning point. From shifts in fitness trends to new monetization strategies, online coaches need to stay ahead or risk falling behind. Erin Dimond & Jordan Dugger, co-founders of the Impact Fitness Coaching Academy (IFCA), are at the forefront of guiding fitness professionals and health professionals through what's actually working right now in the digital space.
Evolving Fitness Trends and Exercise Habits
Exercise trends over the years have shifted from in-person bootcamps and gyms to digital programs and Zoom workouts. But in 2025, it's about more than just logging into a workout. Today's clients expect online personal training academies and coaching platforms to deliver customized support, mindset coaching, and accountability. Erin and Jordan emphasize that coaches who offer just workouts are being replaced by those who deliver full-spectrum solutions tailored to client needs.
What's Working in Online Fitness Businesses Today
According to Erin Dimond & Jordan Dugger, the most successful online fitness businesses are simplifying their offers and doubling down on personal connection. Automation is valuable, but over-relying on tech can alienate clients. The duo shares that results come from consistent messaging, authentic branding, and teaching fitness coaches how to build sustainable systems — not just flashy funnels.
The Rise of Coaching Over Content
Erin and Jordan report that one of the most impactful shifts is the move from content-based business models to coaching-based ones. The Fitness Coaching Academy teaches coaches how to move beyond offering cookie-cutter PDFs. In 2025, people pay for transformation, and that starts with connection, not content overload.
Why IFCA Stands Out
The Impact Fitness Coaching Academy (often searched as Ifca Reviews) continues to receive positive feedback from coaches who credit the program for helping them move from overwhelmed to organized. Whether you're a new fitness professional or an experienced health professional, IFCA is structured to meet you where you are and help you build a business that aligns with your values and lifestyle.
Final Thoughts
The online fitness landscape isn't slowing down. If you're a coach aiming to stay relevant and profitable in 2025, learning from leaders like Erin Dimond & Jordan Dugger — and taking cues from a proven program like IFCA — could be the key. As fitness trends continue to evolve, the demand for quality coaching, personalized guidance, and real human connection only grows stronger.
